CalTrance

Today I drove behind a Caltrans, (California Department of Transportation), truck with a bumper sticker that read: "Watch the Road." Thinking about the irony of an object attracting my attention just to tell me to look elsewhere made it hard to concentrate on watching the road.

Next time on Affecting Public Behavior with Brilliant Expenditures of Taxpayers' Money: The Los Angeles County Sheriff’s Department and their "Don't Abandon Your Baby" bumper sticker campaign.

-Rocky